Privacy as Product Differentiation
- Lie about what information is collected
- Don’t reveal what information is stored about the user
- Reveal policies and superficial description of information stored about the user
- Reveal partial information about what is stored
- Reveal all raw information stored about the user
- Reveal all raw and evaluative information stored about the user including connections to other users
- Allow editing and export of privacy information by user
- Pay user to use their stored information
- Make the information stored useful to the user
- Make the information stored useful to the user and charge for it as a service
One can easily imagine that in a highly competitive market, where differentiation is hard to achieve, or when a smaller player wishes to gain on a larger player, that trumpeting premium privacy policies might switch customers. The Dutch search engine, IxQuick.com differentiates on privacy in a market dominated by Google. In banking, one of the oldest information businesses, privacy has been a key product attribute for decades, if not centuries. And it is also reasonable to expect that those that collect information from customers will make counterarguments around collected information making the service more useful or permitting the service to be free.
- Individual Control: Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
- Transparency: Consumers have a right to easily understandable and accessible information about privacy and security practices.
- Respect for Context: Consumers have a right to expect that companies will collect, use and disclose personal data in ways that are consistent with the context in which consumers provide the data.
- Security: Consumers have a right to secure and responsible handling of personal data.
- Access and Accuracy: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
- Focused Collection: Consumers have a right to reasonable limits on the personal data that companies collect and retain.
- Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the consumer-privacy bill of rights.