Technology
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Technology alters the economics of your strategy. It alters the way you run your business. Ignoring technology is like ignoring the industrial revolution, the telephone, TV, the car and birth control. Things are different.

Why is technology still important in spite of HBR articles to the contrary?

Well, one good example: in economic geography, there is a wonderful law "Small markets support few niches. Large markets support many niches."

So, the impact of less expensive travel, shipping and communication is more competition. Maybe you do need a strategy after all.

It's not like the Internet is going to disappear. Or phone service is going to stop.